Sonya Gonzalez Case Study – Modesto, CA

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Sonya Gonzalez Case Study – Modesto, CA

Owner Since: 2010
Number of Locations: 2
Oakdale, CA | Modesto, CA
  • Owner since 2010
  • Used to have 2 smaller studios in Modesto, but combined them into one big one
  • First studio only allowed 5 cars at a time, now she always checks with the county when looking at a building to buy, not the landlord
  • 4,000 sq ft. studio, can fit about 50 people in each session
  • 6 workout stations in studio, clients rotate
  • Has a retail area, sitting area for kids and clients, and a front desk to greet people
  • Sales and consultation room separate from actual office, allows for more privacy when needed
  • Trainers must be ISSA certified, must shadow another trainer for 3 months
  • Advice: use social media to grow in community and get leads