FBBC Pillars of Success – Triple Case Study

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FBBC Pillars of Success – Triple Case Study

  • At FBBC, we do one thing and we do it better than anybody else: 30-minute fat loss group workouts that are fun and challenge your body every time.
    • That’s our brand. We’ve positioned it so that people understand that it’s for women. (Not women’s only.)
  • FBBC is working with a powerful New York Public Relations firm to constantly grow the brand and control our positioning.
    • The firm, 5WPR, gets our owners spots on local news. We then take that footage and use it to make video ads on Facebook to drive in even more leads to our locations.
  • Our product: Fit Body Boot Camp makes personal training results affordable and convenient.
    • For every 20 new clients you get, you raise your prices by 20 dollars for future clients.
    • Keep raising those prices until your closing rate falls beneath 70%.
    • Most franchises demand standardized prices. For most owners, this means tiny margins or even going broke.
    • Our model makes sure that you as an owner get high profits on a consistent basis. We make it very easy for new owners to get the sale, then build them up from there.
    • For existing businesses converting into FBBCs, we start right at your current pricing then build you up.
  • We also have a pre-sale process that allows owners to get their first set of clients before even opening their doors.
    • Immediately when you sign up, we start building your website, Facebook fan page, and direct response marketing funnel, so that by the time you open your doors you already have a full list of leads.
  • We help you negotiate your lease for a good deal, and can even help you get some build-out money from your landlord.
  • Everything we do is based on a S.Y.S.T.E.M. (Save Your Self Time Effort Money)
    • This includes our unique approach to training, nutrition, and motivation.
    • This even includes a group closing funnel, complete with a done-for-you Groupon campaign.
  • We teach you how to hire staff and which ones to hire first, so that you can spend the bulk of your time doing the work you care about.
  • For the FBBC University, we’ll invite you out to California and teach you the whole process before you even open your doors.
  • We also provide coaching webinars and one-on-one coaching.
  • We’ve got a full HQ team managing websites, content, press releases, sales copy, email promotions, Facebook management, and more, AND they’re all there to serve you.
  • Nisan Trotter runs a successful location in Lewisburg, Pennsylvania, which is a small town.
  • Brian Kalakay runs an FBBC in Lapeer, Michigan, where the average household income is $31k, but our business formula still works and he’s doing so well that he opened a second location.
  • Steven Hadley runs a successful location out in Daphne, Alabama, and has been steadily growing every year since opening.
  • Brian and Steven agree: the best part about joining Fit Body Boot Camp was the access to automated systems.
    • Steven now uses his free time to go fishing and to reach out to his community in more personal ways, like educational talks.
    • Brian is always working on scale. He wants to become a better and better leader and help more people get fit.
  • Nisan had grown his own fitness business to maximum size but still wanted to help more people. That’s why he signed up with Fit Body Boot Camp.
    • Now, Nisan can use his spare time to work on his personal motivation brand.
  • On average, first-time owners invest $38k all-in.
  • Once, Bedros personally created a Black Friday promotion for all FBBC owners to use.
    • Nissan ran the promotion and made $30k in ONE DAY.
    • Another owner, Shawna Kaminski, ran the same promo and made #78k in ONE DAY.
  • If you have to take out a loan, Brian says go for it. You’ll make the money back very soon.